Proactive PR Approaches to Prevent Corporate Crises You’d think most companies would’ve learned by now. That they’d see the warning signs before a full-blown crisis hits. But no. Over and over again, businesses some small, some global, get caught off guard. One post goes viral, one customer complaint gets loud, and the whole brand takes a hit. The speed of digital exposure doesn’t help. A comment made at 8 AM can trigger backlash by lunch. So why are businesses still reactive when it comes to public relations? It’s not that prevention is impossible. It’s just that proactive PR feels less urgent. But by the time a scandal’s on CoinDesk , urgency is too late. The damage is public, searchable, and most importantly, trust is fractured. This piece explores proactive PR not as a nice-to-have, but as a survival mechanism. A form of insurance, almost. And we won’t sugarcoat it. We’ll look at where companies get it wrong. Then we’ll look at what they should’ve done instead. Because ...
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Showing posts from June, 2025
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The Stress of Startup Funding: Navigating Bootstrap vs. VC for Ethical Growth Alright, let’s say you’re out here trying to launch your social enterprise like that dream business you’ve been hyping up in your group chat, maybe even aiming for a global partnership that’ll make you the talk of the town. But here’s the tea: figuring out how to fund your social enterprise , whether by bootstrapping with your own coins or chasing venture capital (VC), is like choosing between cooking dinner with whatever’s in your fridge or trusting a sketchy takeout spot. Both can leave you hungry and stressed. I’ve seen businesses flop hard from picking the wrong path, so picture us grabbing tacos at 2 a.m, and I’m gonna spill all the realness on why both options can be a total mess and how to pick one that won’t have you crying into your salsa. No biz school nonsense, just pure, easy-peasy advice like we’re vibing IRL. The Bootstrap Struggle: DIY Life Ain’t Always a Slay Bootstrapp...
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Is Your Story Ready? How to Know If You Have a Narrative Worth Pitching Deciding whether to hire a PR agency feels like a big moment for any business, whether you’re a scrappy startup or a well-known brand with years of history. It’s not just about getting your name out there it’s about figuring out when your story needs a professional touch to really connect with the world, aiming for maxim exposure. For startups, the right buzz can be the difference between gaining traction or fading away. For established brands, it’s about staying relevant and protecting what you’ve built. So, when’s the right time to bring in the pros at 9Figuremedia ? Let’s dive in and figure it out together. Why PR Matters More Than You Might Think PR isn’t just about landing a headline or going viral. It’s about shaping how people see your company, what you stand for, why you’re worth their trust, and where you’re headed. Whether you’re a team of five hustling in a garage or a corporation ...