How Do You Choose a PR Agency That Fits Your Business Goals?

How Do You Choose a PR Agency That Fits Your Business Goals? You know that thrill when your company gets a shout-out in a big publication? It’s like, “Yes, we made it!” I used to think that was the ultimate goal, land a story in a place like Forbes or get a guest spot on a hot podcast. But lately, I’ve been rethinking that. A FGS Review report I stumbled across made me realize clients are looking for more than just a headline these days. It’s not enough to just get your name out there. So, what really makes a PR agency great in 2025? Let’s figure this out together. This article is my attempt to unpack why the old-school focus on media placements doesn’t cut it anymore. You want an agency that gets your audience, builds trust, and shows you real results, not just a fancy clipping you can frame. We’ll dig into what’s happening in PR right now, break down what sets the best agencies apart, and maybe even guess where things are headed next. What’s the PR World Like Today? ...