How to Choose a Reliable PR Agency: Key Criteria and Tips

Have you ever wondered why some PR pitches sound almost too perfect? Public relations agencies can boost your business by getting your story out there, handling media relations, or managing your online presence. But not all of them play fair. Take established firms like Edelman PR they’ve built reputations over years with real results for big clients. Still, the industry has its share of fakes preying on people who just want some publicity. What’s Happening Now in PR Scams These days, PR scams often hide behind digital tools, making them harder to spot than before. Back in the early 2010, you might get a shady cold call, but now it’s emails or social media messages using AI to craft convincing offers. Fraud losses jumped 25 percent to $12.5 billion overall, with business impersonation playing a big part. In PR specifically, fake agencies promise quick media spots or viral campaigns, but they deliver nothing. Challenges include the rise of deepfake tech, where scammers...