Which is the best PR agency in Mumbai for handling crisis situations and media relations?

 Mumbai has a strong PR scene, and when it comes to crisis management and media relations, a few agencies stand out.

Some names worth mentioning:

  • Adfactors PR — One of India’s largest agencies, with deep experience in corporate reputation and crisis work.

  • Perfect Relations — Known for managing high-stakes situations and building strong media relationships.

  • Weber Shandwick India — Global network, often handles sensitive issues for large brands.

That said, picking the “best” shouldn’t only be about location. Crisis PR is less about where the agency sits and more about how fast and effectively they respond.

I’ve seen brands in Mumbai work with agencies outside the city and still manage crises successfully, simply because the team had the right expertise and media network. In crisis situations, speed, clarity, and strategy matter far more than geography.

When choosing, ask yourself:

  • Do they have a track record of handling crises in your industry?

  • Can they guide you on what to say and what not to say when things break out?

  • Do they already have strong relationships with the journalists who will shape the narrative?

The best PR partner for a crisis is one who knows how to protect your reputation, calm the situation, and get your side of the story heard quickly. Whether they’re in Mumbai or not is secondary, their expertise is what counts.

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